A little about our mission, our goals and our story...

Inspired by Israel. Hand Picked for You. 

Creativity and out-of-the-box thinking is part of the Israeli culture and Hasod came to life with the idea of sharing and connecting undiscovered Israeli Artisans and Designers with the world at large. 

We strive to share Israeli innovation, creativity, spirituality and more, through Art and Design. Bring little pieces of Israel through our subscription boxes and through our uniquely chosen products.

We invite you to explore Israel through Hasod. Give back by supporting local Israeli artists and designers. Get to know them through their personal stories, see what they do, and bring pieces of Israel to your home or to the homes of your loved ones. 

From near or far we hope you enjoy connecting through Hasod!

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Our Founder

Hasod came to life by Jesica, an Argentinian-American that from a very young age was always attracted to Israel, to the country, the culture and the language. Although the first time she visited Israel was at the age of 18 with Birthright she always felt she had a piece of her heart there.

After her first trip, she kept on finding ways of traveling back and staying for a little longer. For a month, for 3 months and finally for an 8 month internship program with MASA that would, without planning, turn into her new Tel Aviv based life.

Jesica moved to Israel in 2014 with a BA in Business and excited to find her niche in the Startup Nation. The first few years were fun and challenging as she learned Hebrew, worked for meaningful organizations, made incredible friendships and met the love of her life.

Today, Jesica is following a dream of helping the undiscovered artisans get discovered by telling their stories, exposing their creativity and bringing little pieces of their work to subscribers all over the world. Telling the story of Israel through its people.